Portfolio & Professional Background

〰️ Creator Partnerships

〰️ Internal & Executive Comms

〰️ Communications Toolkits

〰️ Integrated Marketing Campaigns

〰️ Brand Messaging & Positioning

〰️ Event Programming

〰️ Employee Advocacy

〰️ Cultural Storytelling

〰️ Social Content Creation

〰️ On-the-ground interviews

〰️ Creator Partnerships 〰️ Internal & Executive Comms 〰️ Communications Toolkits 〰️ Integrated Marketing Campaigns 〰️ Brand Messaging & Positioning 〰️ Event Programming 〰️ Employee Advocacy 〰️ Cultural Storytelling 〰️ Social Content Creation 〰️ On-the-ground interviews

Princess currently serves as a Communications Manager at Microsoft, where she shapes global storytelling, cultural campaigns, and employee engagement. The work below reflects campaigns she contributed to as part of that role as an employee, not as a consultant or external partner.

Microsoft’s House of Black TechXcellence (‘25)

  • Role: Integrated Project Manager

    •Supported end-to-end strategy & execution for Microsoft's House of Black TechXcellence at AfroTech 2025 across Copilot, consumers comms, and creator workstreams, shaping a cohesive narrative blending cultural relevance with AI education 

    • Scripted and produced the marquee event "Creator Unplugged" — full show flow, 2 panels, and story arcs 

    • Interviewed Microsoft CEO of AI Mustafa Suleyman on consumer AI insights for social media 

    • Activated employee creators and aligned messaging across 6 paid creators for brand-consistent storytelling 

    • Named and supported the "Power in Presence" theme for The Meetup with Jodie Taylor, kicking off the week with 30+ Black creators

    RESULTS: 19% active engagement rate · 700K+ views from 190+ creator assets · 248M earned media reach · 100% key message pull-through · 99% positive sentiment on LinkedIn

Pride Has No Borders

  • Role: PR & Internal Communications Lead

    • Led PR and internal communications strategy for Microsoft’s Pride campaign including launch planning, creator partnerships, media mailers, and toolkits for 700+ global communications leads 

    • Managed agency relationship to drive authenticity and inclusivity across press outreach, social partnerships, and product storytelling for the Xbox Pride Controller and Microsoft's nonprofit contributions 

    • Secured coverage across LGBTQIA+, consumer, tech, and global gaming media across 50 countries

    RESULTS: 2B+ impressions · 83 media stories across 50 countries · 5M+ social engagements · 25x year-over-year increase

The Reheat with Keith Lee (season 2)

  • Integrated Project Manager

    • Project managed the integrated launch strategy across earned, paid, social, owned, and creator channels for “The Reheat with Keith Lee” - a video series created to support Black-owned restaurants experiencing sudden viral growth by pairing influencer storytelling with Microsoft AI tools and small business resources.

    • Concepted the "to-go" PR mailer bag and refreshed the campaign website, messaging, and education hub 

    • Partnered with M365 and Consumer Copilot teams on content and launch strategy

    • Led internal comms guidance that drove 76K+ internal views 

    RESULTS: 3M+ total views · 111K engagements · ~90% net positivity · 20+ earned hits including Forbes, BET, Blavity, and ESSENCE

Outside In (Microsoft’s Speaker Series)

  • Role: Moderator Coach & Producer

    • Shaped 17+ episodes by developing story arcs, crafting interview questions, and coaching moderators. 

    • Coached moderators on pacing, tone, and audience engagement for dynamic conversations with speakers such as Gabrielle Union, Billy Porter, Andy Cohen, Matt Damon, and TED CEO Chris Anderson.

    RESULTS: 25,000+ streams across contributed episodes · Consistently praised for depth, energy, and conversation quality

Fuel Fitness Center

  • Role: Creative Director

    • Led the development of Microsoft's first on-campus gym, launched in Silicon Valley, from the ground up. Defined its personality, tone, visual identity, and narrative with a focus on inclusivity and holistic wellbeing 

    • Shaped the final name, brand story, and merchandising strategy in partnership with agency and internal stakeholders

    • Brand narrative adopted as the foundation for all future Microsoft fitness centers 

    RESULTS: Introduced to nearly 1,000 employees at opening tour · 20+ weekly classes through a dedicated app · Template adopted for future gym locations

Change Needs Makers

  • Role: Communications Manager

    • Created and managed the central employee microsite for Microsoft's 50th anniversary — housing employee stories, press assets, brand toolkits, and live event info, with support from designers, engineers, and a 20 person v-team. 

    • Developed a global communications toolkit and delivered weekly updates to 1,000+ communications leads across 115+ markets 

    RESULTS: 6.9M impressions · 172,000 employees reached · 97% positive sentiment

Make Your Holiday a Masterpiece

  • Role: Communications Manager

    • Scaled Microsoft's 2023 global holiday campaign across seven internal channels and microsoft.com in partnership with the Brand team. Campaign celebrated personal creativity through AI-generated art and storytelling.

    • Built a toolkit enabling 1,000+ global communications leads to localize messaging across 120+ markets 

    RESULTS: 14M media impressions · Brand love +19 points · Recognized as one of the year's standout holiday campaigns by Red Dot.

Radical Joy (Pride 2024)

  • Role: PR & Internal Communications Lead 

    • Shaped Microsoft's global Pride 2024 media strategy around the "Radical Joy" theme — centered on open-source design, technology, and LGBTQIA+ community support 

    • Led outreach to top-tier outlets and developed a scalable toolkit for 1,000+ global communications leads 

    • Navigated budget and media landscape challenges while sustaining authentic employee-driven storytelling 

    RESULTS: Coverage in Fast Company and What's Trending · Social amplification via Design Milk

Sustainability Campaigns

  • Role: Internal Communications Lead 

    • Developed a comprehensive launch and always-on strategy for Microsoft's FY25 sustainability campaign, tied to 2030 environmental goals 

    • Reframed employee and audience understanding of Microsoft's environmental commitments through human-centered, AI-forward storytelling 

    • Led internal amplification across multiple channels in partnership with the Sustainability team 

    RESULTS: 3.7M impressions · 499,000+ landing page views · Blog posts exceeded benchmarks

Microsoft’s House of Black TechXcellence (‘24)

  • Role: On-the-Ground Storyteller and Internal Communications Manager

    • Conducted 25+ on-the-ground interviews with culture drivers, AI enthusiasts, and conference attendees 

    • Created 15 pieces of platform-native content across Instagram, TikTok, LinkedIn, and Facebook for Microsoft's brand channels 

    • Supported pre-event internal comms for 250+ employees and delivered global guidance for 1,000+ communications leads 

    RESULTS: 960K+ impressions · 14.4K engagements · 83% net positive sentiment · Featured in ESSENCE, WIRED, and Houston Forward Times

The Code of us

  • Role: Internal Communications Lead 

    • Leads employee engagement and advocacy strategy for Microsoft's enterprise-wide storytelling platform across all heritage months and community moments 

    • Develops toolkits, messaging guidance, editorial plans, and amplification strategies ensuring cultural sensitivity and narrative consistency 

    • Coordinates cross-company activations and delivers comprehensive reporting to senior leadership

The Reheat with keith lee (season 1)

  • Communications Manager

    • Supported the activation through communications strategy and internal stakeholder alignment to ensure employees and external audiences understood the campaign's purpose and impact 

    • Met directly with featured business owners to identify pain points and connect needs to Microsoft AI and SMB solutions 

    • Led an internal comms plan to drive employee advocacy — creating toolkits for 1,000+ global communications leads 

    RESULTS: 3.6M impressions · 2.6M video views · 95% net positive sentiment · 10.6K new TikTok followers in month one · Coverage in Ad Age and AfroTech